Kellogg Senior Brand Manager -- Keebler Cookies in BATTLE CREEK, Michigan

We are always interested in hearing from talented Senior Brand Managers. Are you looking to use your creativity and innovation to play a key role in advancing Keebler Cookies, one of the biggest brands in one of the biggest food categories in the United States? Grow with us as your goals will be achieved in an environment that cares about career development. Lead with us as you keep our marketing cutting edge and our consumers excited. The passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.


In your role as a Senior Brand Manager at Kellogg, you will be part of our success by:

  • Developing marketing strategies and plans based on how consumers and shoppers make decisions.

  • Identifying new growth opportunities for the brand

  • Translating consumer insights into the development of new ideas and products

  • Identifying, building and executing powerful ideas that build relevance and motivation for our brands

  • Briefing and working directly with creative agencies to develop consumer communication, based on insight and brand positioning

  • Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence

  • Executing full commercial plans with significant media, shopper marketing, and trade pressure, leveraging both established best practices and cutting edge approaches

  • Building strong multi-agency partnerships

  • Leading and working with cross-functional teams, including other marketers, food scientists, sales professionals, supply chain professionals, finance professionals, and nutritional professionals

  • Developing price-pack architectures which maximize our profitable sales across all the channels where our shoppers shop

  • Developing people, providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success


As well as a hunger to learn and succeed in Brand Marketing to be considered for this position you must be able to meet the following requirements:


  • Bachelor’s degree in marketing or related field

  • Extensive experience in marketing with experience in a supervisory role

  • Substantial experience in product management or related experience

  • Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation and project leadership

  • A thorough understanding of marketing and business functions with a CPG Company

  • Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints

  • Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)

  • Demonstrated ability in written and oral communication


  • MBA or Master’s degree in marketing or related discipline

  • Experience that includes proven success in different brand portfolios


Expected travel is 10%

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at for English or this Link at for Spanish.

Title: Senior Brand Manager -- Keebler Cookies

Location: USA-MI-Battle Creek - Corporate Headquarters

Requisition ID: MAR001390

Job Function: Marketing

Job Type: Professional

Closing Date: Jun 18, 2017, 10:59:00 PM

Relocation Assistance: Yes