Kellogg Sr. Manager Insights and Planning, Keebler Masterbrand in BATTLE CREEK, Michigan

We are committed to continue shaping the future of our industry. We’re unafraid to forge new paths and inspire new thinking, because we believe in helping people, striving for a better, brighter future.

Are you looking to use your consumer insights and planning knowledge to play a key role in advancing our market leading brands? Lead with us as you keep our marketing cutting edge and our consumers excited. The passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.

While you are at it you’ll be building your network and expertise in a thriving environment of professional development and teamwork. And together we’ll build a stronger future for our company and your career.


This Senior Manager of Insights & Planning role would support the Keebler portfolio of cookie and crackers. In this you will be part of our success by:

  • Initiating, as well as designing, managing and analyzing market research to provide actionable information and recommendations

  • Focusing clients on consumers and consumer needs while managing research priorities to meet critical business deadlines

  • Analyzing the total business on a macro level to provide actionable information on consumers, competitors, customers, and overall business performance

  • Providing expert knowledge of the consumer needs and how our brands can most effectively meet those needs through communication platforms and/or product innovation. Utilize existing segmentation tools and new research techniques to develop powerful and inspiring consumer and market insights for the brand.

  • Lead the Integrated Commercial Planning process including the advanced targeting approach and measurement to optimize brand communication to the optimal targets with the most effective communication

  • Supporting innovation by identifying new product opportunities, leading the development and assessment of foods and concepts, developing market forecasts, and shaping launch plans


As well as a hunger to learn and succeed in Marketing, to be considered for this position you must be able to meet the following requirements:


  • Bachelor’s Degree in Business Administration, Market Research, Advertising, Marketing, or Experimental Psychology

  • Significant experience with consumer insight and market research

  • Ability to identify and prioritize key business issues, translate them into objectives and match research tools with business needs

  • Ability to break down and summarize research information

  • Experience in executing, analyzing and developing recommendations based on several key methodologies

  • Lives the K Values: integrity, accountability, passion, humility, simplicity and success


  • MBA or Master’s in Market Research, Advertising or Experimental Psychology


There is occasional travel with this position: 20%

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at for English or this Link at for Spanish.

Title: Sr. Manager Insights and Planning, Keebler Masterbrand

Location: USA-MI-Battle Creek - Corporate Headquarters

Requisition ID: MAR001475

Job Function: Marketing

Job Type: Professional

Closing Date: Aug 11, 2017, 10:59:00 PM

Relocation Assistance: Yes