Kellogg Brand Manager, Innovation, Pop-Tarts in BATTLE CREEK, Michigan

Are you looking to use your creativity and innovation to play a key role in advancing one of our market-leading brands? Grow with us as your goals will be achieved in an environment that cares about career development. Lead with us as you keep our marketing cutting edge and our consumers excited. The passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.


In your role as Brand Manager, Innovation, you will be part of our success by:

  • Creating a multi-year innovation pipeline for our Pop-Tarts Business that meets business and consumer needs while supporting brand strategies. This will be across the spectrum of innovation (including New Food, New Packaging, Renovation, and Commercial Innovation)

  • Collaborating with RQT, Launch Program Management, Supply Chain, Finance, Customer Marketing, and Insights & Planning to successfully manage innovation through Kellogg’s Stage Gate process, seamlessly transition to the brand team post launch, and track year-one in-market performance.

  • Identifying trends and insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new product concepts & development briefs to initiate projects.

  • In partnership with Customer Marketing and Finance, delivering P&L, including Y1 and ongoing volume forecasts, along with pricing and trade recommendations to profitably win in the marketplace.

  • Fostering an environment in which team members are motivated to generate new ideas.

  • Providing consumer- and customer-insight-driven selling proposition to enable successful field sales execution.

  • Effectively championing innovation plans to the Morning Foods Leadership Team.


As well as a hunger to learn and succeed in Marketing, to be considered for this position you must be able to meet the following requirements:


  • Bachelor’s Degree in Marketing or related field

  • Previous project management work experience

  • Proficiency working in Microsoft Word, Excel and PowerPoint


  • MBA or Master’s Degree in Marketing or related field

  • Experience in Consumer Packaged Goods strongly preferred

  • Brand Marketing combined with Marketing Innovation experience


The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at for English or this Link at for Spanish.

Title: Brand Manager, Innovation, Pop-Tarts

Location: USA-MI-Battle Creek - Corporate Headquarters

Requisition ID: MAR001750

Job Function: Marketing

Job Type: Professional

Closing Date: Jun 29, 2018, 10:59:00 PM

Relocation Assistance: Yes