Kellogg Director, Global Direct to Consumer eCommerce Platforms in BATTLE CREEK, Michigan
Kellogg’s strategy is to build industry leadership in Global eCommerce by delivering superior experiences that earn us “first digital position” with Customers, Shoppers and in the hearts and minds of Consumers. Success is defined as delivering accretive growth; delivering advantaged online-to-offline share positions; growing penetration ahead of industry; and building brand equity, particularly salience.
HERE'S A TASTE OF WHAT YOU’LL BE DOING
Setting the Definition and Global Strategy for D2C: This role’s sole purpose is to define the winning capabilities and growth platforms required to activate these strategies across our global portfolio, leveraging positions in Retail, B2B and D2C.
Model and Market: You’re an expert in the D2C space. Shape how Kellogg’s market, and how we build a D2C transaction capability.
Consumer Engagement: You understand how to engage consumers and influence transactions in an owned capability through food aggregators like in the US. Own the relationship, strategy and capability and help markets grow.
Playbook and execution: This is a greenfield opportunity to help Kellogg’s write the D2C playbook. Owning the work in strategy, capability, vision, influence.
YOUR RECIPE FOR SUCCESS
BA/BS/BBA degree with extensive related experience.
Expert knowledge of Direct to Consumer eCommerce Platforms
Online / E-Commerce customer engagement, digital marketing/category management and/or general management experience;
Broader commercial experience also required.
Digital marketing competency, familiarity with key IT platforms expected
Advanced Degree (Masters).
Experience in concept generation, new business model design and/or the consumer startup market preferred.
Ideal candidates are familiar with agile, experienced in working with a variety of technical and agency partners, and have track record of negotiating commercial partnership terms.
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
New Hire Benefits Guide at http://www.kelloggbenefitsguide.com/
Kellogg Stories and News at http://newsroom.kelloggcompany.com/
THE FINER PRINT
International Travel at or above 30% is expected for this role.
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at https://e-verify.uscis.gov/web/media/resourcesContents/E-VerifyParticipationPoster_ES.pdf .
GROW With Us.
Title: Director, Global Direct to Consumer eCommerce Platforms
Location: USA-IL-Chicago Downtown
Other Locations: USA-MI-Battle Creek - Corporate Headquarters
Requisition ID: MAR002178
Job Function: Marketing
Job Type: Executive
Closing Date: Aug 23, 2019, 11:59:00 PM
Relocation Assistance: Yes