Kellogg Manager, Insights and Analytics - Nutri-Grain and Special K in BATTLE CREEK, Michigan
Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands? In these roles, you will act as a strategic business partner to one of category or brand teams. Consumers are at the heart of everything we create! With your strong understanding of consumer needs, you will be able to identify consumer conversion opportunities and assist with the development of marketing initiatives based on key drivers.
This role specifically will support the Kellogg’s Nutri-Grain and Kellogg’s Special K Brands within the Portable Wholesome Snacks (PWS) team. Both of these brands are key components in continued growth for Kellogg’s Snacks moving forward.
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Voice of the Consumer - You will drive organizational adoption of actionable items by bringing our consumers perceptions to life for both Nutri-Grain and Special K. You will use consumer insights to identify trends and create a compelling case for prioritizing projects.
Collaboration is Key – Let’s work together! You will align with a cross-functional team to shape priorities and develop an insights strategy to support the PWS Team.
Evolving Brands Through Insight – Nutri-Grain and Special K are both established brands in the marketplace, but we are aiming to bring in new consumers into these brands. You will be bringing our changing consumer demographic to life, especially Millennials, people of color including Hispanics, and different income dynamics.
New Ideas Welcome! – Did a light bulb just go off? Tell us more! You will lead the development and evaluation of new ideas with dependable and insightful tools to provide our business with a strong understanding of consumer potential for our new product ideas.
Top-Notch Tools – You will partner with key vendors to continually refine and improve our consumer discovery solutions. You will have access to ground-breaking media/advertising analysis data to continue to help optimize Nutri-Grain’s and Special K’s commercial plan.
YOUR RECIPE FOR SUCCESS
Extensive Insights/Market Research experience
Ability to identify and prioritize key business issues, translate them into objectives and match research tools with business needs
Ability to break down and summarize research information
Experience in executing, analyzing and developing recommendations based on several key methodologies
Expertise in Microsoft Office, especially in PowerPoint and Excel
- Master’s Degree, MBA or International Equivalent
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
GROW With Us.
Title: Manager, Insights and Analytics - Nutri-Grain and Special K
Location: USA-MI-Battle Creek - Corporate Headquarters
Requisition ID: MAR001833
Job Function: Marketing
Job Type: Professional
Closing Date: Jun 20, 2018, 10:59:00 PM
Relocation Assistance: Yes