Kellogg Manager, Insights & Planning - Marketing Analytics in BATTLE CREEK, Michigan
The Manager for Digital Analytics provides insights and analysis of key digital and data driven activities across Kellogg North America (KNA). You will have the opportunity to work cross-functionally with Brand Marketing, Integrated Marketing and media partners to influence digital strategies and investment decisions while playing a key role in understanding the effectiveness of our programs, and a supporting role in determining KPI benchmarks, specifically in the digital media space.
Data-driven media is a key priority for Kellogg. In this role, you will be helping influence future media placement decisions – such as determining which creative, target, or partner is the most effective in driving sales and/or new buyers. You will get to work with top media agencies such as Facebook, Google, Oath, and Starcom to influence learning agendas and measurement plans that lead to greater effectiveness of Kellogg’s media.
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Research – You’ll design and lead digital effectiveness measurement plans based on learning objectives from KNA Integrated Marketing, Brand Management teams. You will identify and prioritize key business issues, translate them into objectives and match analytical tools with business needs.
Cross-Functional Partnerships – You will collaborate with teams, including creative and media teams to present digital effectiveness results, and align on implications to future media plans. This will include integrating various supporting data to help explain digital performance: think creative diagnostics, media delivery KPI’s, consumer understanding, and historical learning.
Analyze the effectiveness? – Take what you know to partner with the broader Insights and Analytics, Integrated Marketing and media agency teams to ensure digital tracking and effectiveness studies are integrated into the brand’s overall strategy and future media tactical plans.
Project Management – Balance priorities of time, scope and cost of an effort in order to accomplish the objectives set by the business.
YOUR RECIPE FOR SUCCESS
Communication: To be successful, you will want to be able to effectively communicate to a variety of audiences.
Research Background: develop research plans, identify key issues, translate into business objectives and match analytical tools with business needs.
Project Management and organizational skills
Master’s Degree, MBA or International Equivalent
Understanding of the digital media ecosystem, including how digital media is activated, tracked &/or measured
Understanding of walled garden restrictions & data integration limitations
Previous experience utilizing syndicated data sources (Nielsen, IRI)
Experience measuring media effectiveness: sales life analysis, marketing mix analysis, multi-touch attribution modeling, etc.)
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
New Hire Benefits Guide at http://www.kelloggbenefitsguide.com/
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link for English or this Link for Spanish.
GROW With Us.
Title: Manager, Insights & Planning - Marketing Analytics
Location: USA-MI-Battle Creek - Corporate Headquarters
Other Locations: USA-IL-Chicago
Requisition ID: MAR001827
Job Function: Marketing
Job Type: Professional
Closing Date: Jun 21, 2018, 10:59:00 PM
Relocation Assistance: Yes