Kellogg Senior Director, Brand Marketing in BATTLE CREEK, Michigan
Go beyond your potential at Kellogg Company as a Senior Director, Brand Marketing for some of our most iconic wholesome cereal brands including:
Special K, Raisin Bran, Frosted Mini-Wheats, Cracklin’ Oat Bran, and more.
The individual in this role will be the Category leader and is responsible for the portfolio, channel and brand strategy and commercialization, as well as sustaining the innovation strategy and execution plans.
If you have a passion for inspiring great commercial ideas through strong consumer insight and business understanding, we are looking for you to help enable us to up-our-game in the cereal category. Want to learn more?
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Business Management - You’ll be driving the growth plan for the portfolio including resource allocation, building blocks waterfall development (with cross functional input) and on-going adjustments, budget recommendation and management, financial delivery of total P&L, business analysis in context of competitive environment identifying root cause and driving recommended actions to address issues and capitalize on opportunities, and be a part of key customer interactions as face of the category
Innovation and Renovation - You’ll be working with the Innovation group to establish Innovation strategy and partner with the group for commercial execution against all Innovation
Activation and Engagement - You’ll be leading commercial/brand Idea development, validation, and qualification, experience plan development, execution and optimization with agency partners across path to purchase (Desire, Decide and Delight)
Setting Strategy - You’ll be overseeing the brand strategy (Equity/Architecture/Identity), and collaborating with the strategy and expansion group
People Leadership - You’ll be developing marketing as an organizational competency, including the use of consumer insights to drive plans throughout the product lifecycle, participating as a member of the Marketing People Development Committee (PDC), fostering a diverse and inclusive high performing team environment
Cross Functional Partnership and Leadership - You’ll be driving the leadership of cross functional activities (e.g., Supply Chain) to achieve financial deliverables aligned to volume to value, as well as being the cross functional leader for the Innovation leadership team
PLEASE NOTE: WE MAY BE OPEN TO WORK LOCATION IF INDIVIDUAL IS ABLE TO TRAVEL WEEKLY TO BATTLE CREEK, MICHIGAN.
YOUR RECIPE FOR SUCCESS
Bachelor’s degree in a related field
Extensive years of marketing experience
Substantial years of supervisory experience
Experience in creating marketing, sales, and communication strategy and plans for a portfolio
Experience in experience planning across platforms agency partners that drives in market performance
- An MBA or a Master’s degree in marketing, business management, or a related field
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
New Hire Benefits Guide at http://www.kelloggbenefitsguide.com/
THE FINER PRINT
Travel for this role is approximately 20%
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link for English or this Link for Spanish.
GROW With Us.
Title: Senior Director, Brand Marketing
Location: USA-MI-Battle Creek - Corporate Headquarters
Other Locations: USA-IL-Chicago
Requisition ID: MAR002196
Job Function: Marketing
Job Type: Executive
Closing Date: Ongoing
Relocation Assistance: Yes