Kellogg Senior Insights Manager, Special K in BATTLE CREEK, Michigan
Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands? In the Senior Manager, Insights & Planning role, you will act as a strategic business partner to the Special K brand and shopper marketing teams to provide consumer insights. Consumers are at the heart of everything we create! With your strong understanding of consumer needs, you will be able to identify consumer conversion opportunities and assist with the development of marketing initiatives based on key drivers. Excited for what lies ahead? We are too!
In this role, you will partner with a broad range of cross-functional people to lead the Special K brand within Morning foods to growth. You will be the voice of the Special K consumer and shopper for all topics, including innovation,/renovation marketing communications, experience planning, commercial activation, and analysis, understanding and interpretation of in-market performance.
You will work with agency partners on creative, as well as media. You will interact with senior leadership on a regular basis due to the high-profile nature of this brand. In addition, because Special K is a global brand, you will partner with your global counterparts to ensure brand consistency, and you will help be the voice of the US Special K consumer to the global team by providing a US-market lens for them.
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Collaboration is Key – Let’s work together! You will align with the Special K Leadership team to shape priorities and develop an insights strategy to support goals.
New Ideas Welcome! – Did a light bulb just go off? Tell us more! You will lead the development and evaluation of new ideas with dependable and insightful tools to provide Special K Morning Foods teams with a strong understanding of consumer potential for our innovative ideas.
Analytics Drive Actions – What’s the trend? You will use consumer insights to identify trends and create a compelling case for prioritizing projects. You will drive organizational adoption of actionable items by bringing our consumers perceptions to life.
YOUR RECIPE FOR SUCCESS
Bachelor’s degree in Marketing, Business or related field
Ability to translate research and analytics understanding into strong implications and recommendations for the business
Ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations
Strong communication skills
Ability to manage multiple and conflicting agendas
Proficiency working in Microsoft Word, Excel and PowerPoint
MBA or Master’s degree in marketing, business management, or related field
Previous experience with multi-category brands
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
New Hire Benefits Guide at http://www.kelloggbenefitsguide.com/
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
GROW With Us.
Title: Senior Insights Manager, Special K
Location: USA-MI-Battle Creek - Corporate Headquarters
Requisition ID: MAR001804
Job Function: Marketing
Job Type: Professional
Closing Date: Jun 30, 2018, 10:59:00 PM
Relocation Assistance: Yes